{"id":29893,"date":"2020-03-21T19:14:51","date_gmt":"2020-03-21T18:14:51","guid":{"rendered":"http:\/\/www.jingleweb.nl\/?p=29893"},"modified":"2020-03-21T19:14:56","modified_gmt":"2020-03-21T18:14:56","slug":"houd-jij-van-jingles-dan-houd-je-ook-van-sonic-branding","status":"publish","type":"post","link":"https:\/\/www.jingleweb.nl\/index.php\/2020\/03\/21\/houd-jij-van-jingles-dan-houd-je-ook-van-sonic-branding\/","title":{"rendered":"Houd jij van jingles? Dan houd je ook van Sonic branding!"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img data-attachment-id=\"29894\" data-permalink=\"https:\/\/www.jingleweb.nl\/index.php\/2020\/03\/21\/houd-jij-van-jingles-dan-houd-je-ook-van-sonic-branding\/pub-cover\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2020\/03\/PUB-cover.jpg?fit=713%2C640&amp;ssl=1\" data-orig-size=\"713,640\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PUB cover\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2020\/03\/PUB-cover.jpg?fit=300%2C269&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2020\/03\/PUB-cover.jpg?fit=713%2C640&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"713\" height=\"640\" src=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2020\/03\/PUB-cover.jpg?resize=713%2C640\" alt=\"\" class=\"wp-image-29894\" srcset=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2020\/03\/PUB-cover.jpg?w=713&amp;ssl=1 713w, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2020\/03\/PUB-cover.jpg?resize=300%2C269&amp;ssl=1 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" data-recalc-dims=\"1\" \/><figcaption>De cover van het februarinummer van PUB<\/figcaption><\/figure>\n\n\n\n<p><strong>21.03.2020<\/strong> &#8211; Sonic branding is &#8211; kort gezegd- een audio-huisstijl die draait rondom een audio-logo. En daar is recent een bijzonder interessante uitgave over online gekomen.  <br \/>&#8220;We zijn met zijn allen in de audiobranding gevlogen, en dat is formidabel nieuws. Audiobranding is opwindend, want het is een heel complete denkoefening.&#8221;, zegt de Vlaamse reclamemaker en -schrijver Paul Wauters in <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/pub.be\/nl\/on-their-minds\/zet-dat-logo-maar-wat-luider\/');\" rel=\"noreferrer noopener\" aria-label=\"een artikel (opens in a new tab)\"  href=\"https:\/\/pub.be\/nl\/on-their-minds\/zet-dat-logo-maar-wat-luider\/\" target=\"_blank\">een artikel<\/a> het vakblad PUB. PUB is een Belgisch tijdschrift gespecialiseerd in marketing, reclame, communicatie en media. <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/pub.be\/nl\/magazines\/pub-magazine-n1-februari-2020\/');\"  href=\"https:\/\/pub.be\/nl\/magazines\/pub-magazine-n1-februari-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Het februarinummer (opens in a new tab)\">Het februarinummer<\/a> van PUB gaat voor een groot deel over dit onderwerp.  <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-attachment-id=\"29895\" data-permalink=\"https:\/\/www.jingleweb.nl\/index.php\/2020\/03\/21\/houd-jij-van-jingles-dan-houd-je-ook-van-sonic-branding\/pagina-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2020\/03\/Pagina.jpg?fit=1057%2C585&amp;ssl=1\" data-orig-size=\"1057,585\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Pagina\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2020\/03\/Pagina.jpg?fit=300%2C166&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2020\/03\/Pagina.jpg?fit=987%2C547&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"987\" height=\"547\" src=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2020\/03\/Pagina.jpg?resize=987%2C547\" alt=\"\" class=\"wp-image-29895\" srcset=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2020\/03\/Pagina.jpg?resize=1024%2C567&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2020\/03\/Pagina.jpg?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2020\/03\/Pagina.jpg?resize=768%2C425&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2020\/03\/Pagina.jpg?resize=938%2C519&amp;ssl=1 938w, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2020\/03\/Pagina.jpg?w=1057&amp;ssl=1 1057w\" sizes=\"(max-width: 987px) 100vw, 987px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>PUB plaatst ook een artikel over C\u00e9dric Engels &#8211; geluidskenner en muziekproducer bij uitstek. &#8220;Sonic branding is meer dan een (goede) jingle, zegt hij. &#8220;Bij \u2018sonic branding\u2019 wordt nog vaak onterecht gedacht aan een goede jingle, terwijl het m\u00e9\u00e9r is dan alleen maar dat. Sonic branding is het aanmeten van een volledige auditieve huisstijl,&#8221;, aldus Engels in PUB. Dat komt volgens C\u00e9dric Engels deels omdat de \u201cappreciatie voor geluid en het bewustzijn rond de impact ervan er nog te weinig is.\u201d  <br \/>Alle artikelen over dit onderwerp <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/pub.be\/nl\/magazines\/pub-magazine-n1-februari-2020\/');\" rel=\"noreferrer noopener\" aria-label=\"lees je in PUB (opens in a new tab)\"  href=\"https:\/\/pub.be\/nl\/magazines\/pub-magazine-n1-februari-2020\/\" target=\"_blank\">lees je in PUB<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sonic branding is &#8211; kort gezegd- een audio-huisstijl die draait rondom een audio-logo. <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[115],"tags":[1764,2005,1641,1785,2256,1797,2255],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.13 (Yoast SEO v20.13) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Houd jij van jingles? 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