{"id":27793,"date":"2018-09-28T16:03:20","date_gmt":"2018-09-28T14:03:20","guid":{"rendered":"http:\/\/www.jingleweb.nl\/?p=27793"},"modified":"2018-09-28T18:21:13","modified_gmt":"2018-09-28T16:21:13","slug":"nederlanders-herkennen-reclametunes-heel-slecht","status":"publish","type":"post","link":"https:\/\/www.jingleweb.nl\/index.php\/2018\/09\/28\/nederlanders-herkennen-reclametunes-heel-slecht\/","title":{"rendered":"Nederlanders herkennen reclametunes heel slecht"},"content":{"rendered":"<p><strong><a onclick=\"javascript:pageTracker._trackPageview('\/downloads\/wp-content\/uploads\/2018\/09\/Portfolio.jpg');\"  href=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Portfolio.jpg\"><img data-attachment-id=\"27796\" data-permalink=\"https:\/\/www.jingleweb.nl\/index.php\/2018\/09\/28\/nederlanders-herkennen-reclametunes-heel-slecht\/portfolio\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Portfolio.jpg?fit=1680%2C828&amp;ssl=1\" data-orig-size=\"1680,828\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Portfolio\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Portfolio.jpg?fit=300%2C148&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Portfolio.jpg?fit=987%2C487&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-27796\" src=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Portfolio.jpg?resize=987%2C487\" alt=\"\" width=\"987\" height=\"487\" srcset=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Portfolio.jpg?resize=1024%2C505&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Portfolio.jpg?resize=300%2C148&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Portfolio.jpg?resize=768%2C379&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Portfolio.jpg?resize=938%2C462&amp;ssl=1 938w, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Portfolio.jpg?resize=1309%2C645&amp;ssl=1 1309w, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Portfolio.jpg?w=1680&amp;ssl=1 1680w\" sizes=\"(max-width: 987px) 100vw, 987px\" data-recalc-dims=\"1\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/downloads\/wp-content\/uploads\/2018\/09\/Logo-blckbrd.jpg');\"  href=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Logo-blckbrd.jpg\"><img data-attachment-id=\"27795\" data-permalink=\"https:\/\/www.jingleweb.nl\/index.php\/2018\/09\/28\/nederlanders-herkennen-reclametunes-heel-slecht\/logo-blckbrd\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Logo-blckbrd.jpg?fit=1330%2C580&amp;ssl=1\" data-orig-size=\"1330,580\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Logo blckbrd\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Logo-blckbrd.jpg?fit=300%2C131&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Logo-blckbrd.jpg?fit=987%2C431&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-27795\" src=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Logo-blckbrd.jpg?resize=300%2C131\" alt=\"\" width=\"300\" height=\"131\" srcset=\"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Logo-blckbrd.jpg?resize=300%2C131&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Logo-blckbrd.jpg?resize=768%2C335&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Logo-blckbrd.jpg?resize=1024%2C447&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Logo-blckbrd.jpg?resize=938%2C409&amp;ssl=1 938w, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Logo-blckbrd.jpg?resize=1309%2C571&amp;ssl=1 1309w, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/09\/Logo-blckbrd.jpg?w=1330&amp;ssl=1 1330w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a>28.09.2018<\/strong> &#8211; Nederlanders herkennen reclamemuziek en reclametunes heel slecht. Dat valt te concluderen uit een onderzoek van soundbranding-bureau <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/marketing.blauw.com\/acton\/media\/28647\/hbg-onderzoek-distinctive-brand-assest-blauw-research');\"  href=\"https:\/\/marketing.blauw.com\/acton\/media\/28647\/hbg-onderzoek-distinctive-brand-assest-blauw-research\" target=\"_blank\" rel=\"noopener\">BLCKBRD<\/a>, waarover de <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.spreekbuis.nl\/onderzoek-weinig-merkherkenning-bij-brand-sounds');\"  href=\"http:\/\/www.spreekbuis.nl\/onderzoek-weinig-merkherkenning-bij-brand-sounds\" target=\"_blank\" rel=\"noopener\">Spreekbuis<\/a> vandaag publiceert.Panelleden kregen 32 reclametunes te horen. Drie ervan werden goed herkent. Minder dan de helft van de panelleden herkende gemiddeld de rest. Ook werden merken door elkaar gehaald. Dat gebeurde bij 20 van de 32 merken. Jongeren (18-34 jaar) scoren wel 2 keer zo goed als ouderen (45+). Het onderzoek is uitgevoerd door Blauw Research. De tunes uit het onderzoek waren audio met of zonder stem, een jingle, een eigen tune of aangekochte muziek van merken, zo schrijft Spreekbuis.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Nederlanders herkennen reclamemuziek en reclametunes heel slecht, zo blijkt uit onderzoek.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[589,2057],"tags":[1785,1797,2059,2058],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.13 (Yoast SEO v20.13) - 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Het is rond 1970, zeezender Radio Veronica draait als een tierelier, ook commercieel. De programmamakers spreken regelmatig zelf reclamespotjes in. Tsja, en dan moet er natuurlijk ook een muziekje onder. Of een jingle. Wat maar voorhanden is. En\u2026","rel":"","context":"In &quot;Jingles&quot;","block_context":{"text":"Jingles","link":"https:\/\/www.jingleweb.nl\/index.php\/category\/jingles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2023\/03\/Veronica-1970-DJ-Lex-Harding-1970-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2023\/03\/Veronica-1970-DJ-Lex-Harding-1970-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2023\/03\/Veronica-1970-DJ-Lex-Harding-1970-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2023\/03\/Veronica-1970-DJ-Lex-Harding-1970-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2023\/03\/Veronica-1970-DJ-Lex-Harding-1970-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2023\/03\/Veronica-1970-DJ-Lex-Harding-1970-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3964,"url":"https:\/\/www.jingleweb.nl\/index.php\/2010\/05\/08\/kant-en-klare-reclamemuziek-van-tm-en-tf\/","url_meta":{"origin":27793,"position":1},"title":"Kant-en-klare reclamemuziek van TM en TF","author":"Redactie","date":"8 mei 2010","format":false,"excerpt":"08.05.2010 - Uit de oude doos: TM Productions in Dallas (tegenwoordig TM Studios) maakte in vroeger jaren ook standaard muziek voor reclameblokken. Zoals te horen op deze elpee uit begin jaren 80: The TM System. De claim van het album was, dat je een consistent geluid op je radiostation cre\u00ebert\u2026","rel":"","context":"In &quot;Jingles&quot;","block_context":{"text":"Jingles","link":"https:\/\/www.jingleweb.nl\/index.php\/category\/jingles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2010\/05\/The-TM-System-hoes.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26923,"url":"https:\/\/www.jingleweb.nl\/index.php\/2018\/02\/07\/jingles-libraries-en-reclamemuziek-op-canadese-blog\/","url_meta":{"origin":27793,"position":2},"title":"Jingles, libraries en reclamemuziek op Canadese blog","author":"Redactie","date":"7 februari 2018","format":false,"excerpt":"07.02.2018 - Scott Snailham uit Canada heeft sinds 2010 een blog over Amerikaanse reclamemuziek, jingles en libraries. De blog heet Jetsam. Er staat verschrikkelijk veel audio op de blog, die ook is te downloaden. Gedigitaliseerde reclamebandjes van radiostations (die anders waren weggegooid), vinylplaten met librarymuziek (van bijvoorbeeld Totalsound en Pepper\/Tanner)\u2026","rel":"","context":"In &quot;Jingles&quot;","block_context":{"text":"Jingles","link":"https:\/\/www.jingleweb.nl\/index.php\/category\/jingles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/02\/Pepper-Gram.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/02\/Pepper-Gram.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/02\/Pepper-Gram.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2018\/02\/Pepper-Gram.jpg?resize=700%2C400 2x"},"classes":[]},{"id":32787,"url":"https:\/\/www.jingleweb.nl\/index.php\/2023\/01\/14\/de-reclames-van-marian-de-garriga-instrumentaal\/","url_meta":{"origin":27793,"position":3},"title":"De reclames van Marian de Garriga INSTRUMENTAAL","author":"Redactie","date":"14 januari 2023","format":false,"excerpt":"Marian de Garriga in 3 leeftijden 15.01.2023 - Marian de Garriga (Martha Johanna Jansen, zie foto's boven) was niet alleen ruim 30 jaar lang de componist van de STER-reclamemuziek (1967 - 2000), zij schreef ook honderden of misschien wel duizenden composities voor de reclames zelf, evenals radiojingles en radiotunes en\u2026","rel":"","context":"In &quot;Jingles&quot;","block_context":{"text":"Jingles","link":"https:\/\/www.jingleweb.nl\/index.php\/category\/jingles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2023\/01\/Forever-Amber-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":16939,"url":"https:\/\/www.jingleweb.nl\/index.php\/2014\/01\/13\/bona-reclame-jingle-deel-2\/","url_meta":{"origin":27793,"position":4},"title":"Bona reclame jingle deel 2, van &#8230;","author":"Redactie","date":"13 januari 2014","format":false,"excerpt":"13.01.2014 -\u00a0Vorig jaar maart hebben wij een artikel geplaatst over de reclamemuziek van Bona. (\"Rij maar mee in de arreslee door de sneeuw, wij nemen Bona mee, wij nemen Bona mee...\"). De tekst voor deze geweldige reclametune is afkomstig van reclameschrijver, componist en arrangeur Peter Snoei uit Rotterdam, overleden in\u2026","rel":"","context":"In &quot;Bona&quot;","block_context":{"text":"Bona","link":"https:\/\/www.jingleweb.nl\/index.php\/category\/bona\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16349,"url":"https:\/\/www.jingleweb.nl\/index.php\/2014\/01\/28\/barry-manilow-schrijft-reclames-euuuh-jingles\/","url_meta":{"origin":27793,"position":5},"title":"Barry Manilow schrijft eeeuuuh &#8230;","author":"Redactie","date":"28 januari 2014","format":false,"excerpt":"28.01.2014 - Verwarrend maar waar: de Amerikanen noemen reclamemuziek een 'jingle'. En wat wij Europeanen een jingle noemen heet bij de Amerikanen weer een 'radio ID', een radio identification. Zanger Barry Manilow (bekend van wereldhits als At the Copa Copacabana, en ook van Mandy) heeft veel reclamemuziek geschreven. Ooit was\u2026","rel":"","context":"In &quot;Barry Manilow&quot;","block_context":{"text":"Barry Manilow","link":"https:\/\/www.jingleweb.nl\/index.php\/category\/barry-manilow\/"},"img":{"alt_text":"Barry Manilow","src":"https:\/\/i0.wp.com\/www.jingleweb.nl\/wp-content\/uploads\/2013\/11\/Barry-Manilow.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.jingleweb.nl\/index.php\/wp-json\/wp\/v2\/posts\/27793"}],"collection":[{"href":"https:\/\/www.jingleweb.nl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jingleweb.nl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jingleweb.nl\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jingleweb.nl\/index.php\/wp-json\/wp\/v2\/comments?post=27793"}],"version-history":[{"count":1,"href":"https:\/\/www.jingleweb.nl\/index.php\/wp-json\/wp\/v2\/posts\/27793\/revisions"}],"predecessor-version":[{"id":27797,"href":"https:\/\/www.jingleweb.nl\/index.php\/wp-json\/wp\/v2\/posts\/27793\/revisions\/27797"}],"wp:attachment":[{"href":"https:\/\/www.jingleweb.nl\/index.php\/wp-json\/wp\/v2\/media?parent=27793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jingleweb.nl\/index.php\/wp-json\/wp\/v2\/categories?post=27793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jingleweb.nl\/index.php\/wp-json\/wp\/v2\/tags?post=27793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}